(info) For launch of their AW24 campaign, Inertia Studios partnered with False9 and PumaRunning to create a series of vibrant, energetic stills and films, heroing individual shoes from their new range.
Fast RB - Puma's most experimental shoe - lives at the intersection between function and madness. The most performance enhancing shoe possible, the Fast RB features multiple PWRPlates and Nitro Foam pods, providing unparalleled energy return and bounce.
Our design mission was to create an ownable aesthetic that reflected the ground-breaking nature of the shoe, it's experimental design, and extreme running performance.
( CREDITS )
Client: Puma Running
Agency: False9
Design, Direction and Production: Inertia Studios
Sound and Music: Zelig Sound
